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Classic Pomade is America’s strongest holding water-based pomade. With an even and smooth application, the Classic Pomade also allows you to adjust the hold strength depending on the amount of water in your hair. For a lighter hold, apply with water or on damp hair while the strongest hold can be achieved with a slightly heavier amount on dry hair. This Classic Pomade is also water reactivatable, which allows for easy re-styling with just a bit of water. And the best part? You get an amazing hold with the simple convenience of rinsing out the product clean and easy.